Why You Should Sell Your Property Using the Modern Method of Auction

Modern Method of Auction


Have you ever considered selling your UK property through the Modern Method of Auction (online auction)? In today’s fast-paced property market, online auctions, known as the Modern Method of Auction, have gained popularity as an efficient and effective way to sell properties.

In this article, we will explore the advantages of selling your UK property using the Modern Method of Auction and provide tips for a successful outcome.

The Basics of Modern Method of Auction:

The Modern Method of Auction is becoming increasingly popular due to its convenience and accessibility. These auctions take place on dedicated online platforms where properties are listed and bids are placed digitally. There are different types of online auctions, including timed auctions where bids are submitted within a set timeframe, and live auctions where bids are placed in real-time.

Advantages of Selling Your UK Property through the Modern Method of Auction:

  1. Speed and Efficiency: One of the major advantages of selling through online auctions is the speed and efficiency of the process. Traditional property sales can take months, but online auctions can be completed in a matter of weeks, providing a quick turnaround time for sellers.
  2. Transparency: Online auctions provide transparency for both sellers and buyers. The terms and conditions of the auction are clearly laid out, and all bids and offers are documented. This transparency helps build trust and confidence among potential buyers.
  3. Wide Reach: Online auctions have a global reach, allowing sellers to attract potential buyers from around the world. This wider audience increases the chances of receiving competitive bids and achieving a higher sale price for your property.
  4. Competitive Bidding: Online auctions encourage competitive bidding among buyers, which can drive up the price of your property. Bidders are motivated to outbid each other, resulting in potentially higher profits for sellers.
  5. Flexibility: Online auctions offer flexibility in terms of auction dates and times, allowing sellers to choose a timeline that suits their needs. This flexibility is especially beneficial for sellers who need to sell their property quickly or have specific time constraints.
  6. Cost-Effective: Selling through online auctions can be cost-effective compared to traditional property sales methods. Sellers can save on estate agent fees and marketing expenses and it is the buyer that pays the auction fees.

Factors to Consider when Selling Your UK Property through the Modern Method of Auction:

Before opting for an online auction, sellers need to consider several factors, including:

  1. Research: It’s crucial to conduct thorough research on the online auction platform and its reputation. Look for reviews, testimonials, and feedback from previous sellers to ensure that the platform is reliable and reputable.
  2. Fees and Charges: Understand the various fees and charges (if any) associated with online auctions, such as listing fees, transaction fees, and VAT. Consider these costs when calculating your expected proceeds from the sale.
  3. Legal and Contractual Obligations: Selling a property through an online auction involves legal and contractual obligations. Make sure to prepare all necessary legal documents and adhere to the terms and conditions of the auction platform.
  4. Property Valuation: Get a professional property valuation to determine the reserve price and starting bid for your property. Setting the right reserve price is crucial in attracting bidders and maximizing your profits.

Tips for a Successful Online Property Auction:

To ensure a successful online property auction, consider the following tips:

  1. High-Quality Listing: Create a compelling listing with high-quality photos and detailed property information. Highlight the unique features of your property to attract potential buyers.
  2. Marketing and Promotion: Effective marketing and promotion are essential to attract potential buyers to your auction. Utilise the marketing tools provided by the online auction platform, such as social media promotion and email campaigns, to increase the visibility of your property.
  3. Setting the Right Reserve Price: Set a reasonable reserve price that is in line with the current market value of your property. A reserve price that is too high may discourage bidders, while a reserve price that is too low may result in a lower sale price than desired. Consider consulting with a property valuer or the auction platform for guidance on setting the right reserve price.
  1. Prompt Communication: Respond promptly to inquiries and communicate clearly with potential buyers. Answer their questions and provide additional information to build trust and confidence in your property.
  2. Be Flexible: Be open to negotiating terms and conditions with potential buyers. Flexibility in terms of completion dates, contract conditions, and other factors may attract more bidders and increase the chances of a successful sale.
  3. Prepare Legal Documents: Ensure that all necessary legal documents, such as title deeds, contracts, and relevant certifications, are ready and available for potential buyers to review. This will streamline the transaction process and build trust among potential buyers.


Selling your UK property using the Modern Method of Auction can be a smart and efficient way to achieve a quick sale at a potentially higher price.

The speed, transparency, wide reach, competitive bidding, flexibility, and cost-effectiveness of online auctions make them an attractive option for property sellers. However, it’s important to conduct thorough research, understand the fees and charges, adhere to legal and contractual obligations, and follow best practices for a successful auction.

With careful planning and preparation, selling your UK property through an online auction using the Modern Method of Auction can be a rewarding experience for both sellers and buyers alike.

Property Showplace can sell your UK property or home using the Modern Method of Auction, please contact us using the form below for more information.

Modern Method of Auction
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